We are honored to have the partnership and counsel of the members of our Higher Education Advisory Group. This esteemed group of colleagues spans a broad variety of roles working on higher education campuses across the US. This group helps us ensure our service:
- Is effective in helping the higher education community find best fit vendors yielding fruitful partnerships through the delivery of successful higher education outcomes.
- Operates with integrity and good faith in serving both the higher education community and the vendor companies providing services for the higher education enterprise.
- Is rooted in institutional and student success and effective for all institution types and the diverse populations they serve.
“No institution has the time, resources, or expertise to effectively do every aspect of their work. Identifying a vendor who can work well within our campus culture and workflow is critical to institutional success. EDU Vendor Stars will support the search for the right fit provider.”
Beckemeyer oversees the enrollment division, the financial assistance office, and the athletics department at Cornell. She enjoys working with her team to recruit the next generation of Cornellians.
Wendy is passionate about making college more affordable and accessible for every student. She’s one of eight authors of a book, “The College Affordability Academy: A Blueprint for Counseling Families,” that shares information on how to help families with enrolling in and paying for college.
Beckemeyer has more than 30 years of experience in enrollment management. Most recently serving as the vice president of enrollment management at Robert Morris University. Beckemeyer earned a bachelor of arts degree in communications and a master of business administration degree in marketing from California Lutheran University.
Lisa H. Hernandez, Esq.
“The first question I ask when evaluating a potential vendor partner is ‘Who has used this vendor and how did it go?’ EDU Vendor Stars will help me get that information from a neutral source.”
Lisa Hernandez is the Chief Human Resources Officer and Title IX Coordinator at Robert Morris University, which is located just outside of Pittsburgh, PA. As CHRO, Lisa is the member of RMU’s senior leadership team with oversight of employee/labor relations, talent recruitment and retention, talent management, employee training and development, and performance management. Lisa strives to reinforce a culture of trust, diversity, inclusion, equity, and accountability in alignment with the University’s mission and core values. Her Title IX responsibilities includes enforcing Title IX of the Education Amendments of 1972 and RMU’s Policy on Sexual Harassment. In this capacity, Lisa also serves as the primary point of contact for student equity issues.
Lisa is a member of the National Association of College and University Attorneys (NACUA) as well as the Association of Title IX Administrators (ATIXA). Prior to joining RMU, Lisa served as a Senior Trial Attorney at the Pittsburgh Area Office of the United States Equal Employment Opportunity Commission. Lisa graduated from the University of Pennsylvania Law School in 2001, and received her B.A. from the University of Pennsylvania in 1997.
Kent R. Hopkins
“I believe EDU Vendor Stars can be a game changer for institutions seeking trusted partners whose work has been successful and produced strong ROI. As you begin searching for partners to help solve a particular problem, it can help identify vendors you may have not considered.”
In his current role, Hopkins is responsible for enrollment strategy and operations, including Admission Services, Financial Aid and Scholarship Services, University Registrar Services, International Students and Scholars Center, Pat Tillman Veterans Center, and Enrollment Services Communication.
Prior to his appointment at ASU, Hopkins provided enrollment management consulting to more than 100 two- and four-year institutions, both public and private, as vice president for consulting services for Ruffalo Noel Levitz. His expertise in strategic and annual plan development, predictive modeling, financial aid leveraging, recruitment and marketing, retention strategy, multiple site enrollment, data analysis and using technologies helped institutions across the country increase their enrollment, maximize revenue and shape their classes.
Hopkins previously served in campus positions at University of Toledo as dean of enrollment management and at St. Louis University as director of undergraduate admissions. Hopkins has presented numerous seminars at national and regional conferences, convened forums on long-range enrollment planning and written Inside Enrollment Management columns for Ruffalo Noel Levitz. Hopkins holds a M.S. in Higher Education Administration and B.S. in Journalism and Mass Communication from Iowa State University.
“No matter what their particular mission, colleges and universities increasingly rely upon a myriad of specialized vendors to support their efforts. In the past, matching a vendor with an institution’s needs and mission presented a risky endeavor. EDU Vendor Stars meets a critical need: matching a college or university’s unique needs with reputable and reliable vendors.”
Michael McMahon serves as the Vice President for Student Engagement and Mission Integration at Carroll College. In this role, he oversees Student Life, including Residence Life and Housing, Campus Safety and Security, Dining, Wellness Center, and Academic Support Services; Enrollment, including Admissions, Marketing, and Financial Aid; and Campus Ministry and Mission Integration. Prior to this role, he served as the Vice President for Institutional Advancement from April of 2019 until February of 2021.
McMahon graduated from Carroll in 2004 with a Bachelor of Arts in English Writing and holds a Master of Science in English Literature from Utah State University. He is currently completing an Ed.D. in Higher Education Leadership from the University of Mary in Bismarck.
McMahon began his career in higher education as an assistant football coach at Carroll College as a student and later joined the University of Mary as an assistant coach and instructor in the English Department in 2007. Since 2012, McMahon transitioned to serve in admissions and student success, eventually overseeing admissions, retention, and intercollegiate athletics as the Vice President for Enrollment Management. He returned to serve at his alma mater in 2019.
“I see EDU Vendor Stars providing a much-needed resource to those involved in the procurement process. Knowing there is one place to go to gather industry feedback from multiple sources will assist purchasing managers and end users in finding the right vendor for the institution.”
Melisa Nelson serves as the Procurement and Contracts Coordinator at Bellingham Technical College where she is responsible for procurement of all goods and services for the college in accordance with state laws and requirements and College policy. In this role, key duties include initiating and coordinating bid processes, negotiations, and awarding of purchase and service contracts, equipment leases and supply agreements; managing retainage release process for capital projects; ensuring appropriate documentation is filed with Washington state offices and Department of Revenue; and administering, documenting and controlling college credit card and fleet card programs.
Prior to joining Bellingham Technical College, Nelson spent 15 years in the service sectors focusing on superior customer service, leadership, and conflict resolution strategies.
Nelson holds an MBA from Western Governor’s University and a Bachelor of Arts in Political Science, with a minor in Communication Studies, from Western Washington University.
What motivates Nelson to go to work each day is applying problem solving, human-centered design methods, deepening relationships with coworkers through communication, supporting colleagues to be the best they can be, and facilitating fun and effective meetings.
Michelle Park, EdD.
“Finding the right vendor can be hit or miss if it’s based on a blind Google search or a colleague’s recommendation. EDU Vendor Stars is changing that! Now when seeking new partners for our institution, we can search a nationwide database to find the vendors most likely to provide the quality services we expect.”
As the Associate Dean of Student Affairs, Park works to create a welcoming and safe space for students to come when seeking counsel on whatever needs they may have, or for providing assistance in addressing difficult topics pertaining to every aspect of the college experience, as well as personal and professional issues.
In her prior role, Park served as Director for University Student Affairs, where she continually sought innovative ways to improve services, work efficiency and improve staff morale.
Over the course of her twenty-year career in higher education, Park has been an advocate for both the individual and collective needs of students and identifying innovative solutions for the institution. She holds an Ed.D. in Educational Leadership/Higher Education Administration from UCLA and a bachelor’s in biology and psychology from Claremont McKenna College.
“Associate Directors are often asked to research solutions from vendors for Vice Presidential evaluation and approval. EDU Venture Stars will support that work and give me confidence that the vendors I recommend will be strong partners for every member of our team.”
In his current role, Phillips’ primary responsibility is in developing and executing undergraduate recruitment strategies for students from non-contiguous states. Marcus is especially passionate about supporting the university’s effort to attract and retain a diverse student body and takes joy in being a resource to families and helping them navigate the admissions process.
Marcus is a member of the National Association for College Admission Counseling (NACAC) and the Iowa Association for College Admission Counseling (IACAC). Marcus earned his BA in Communications Studies from Clemson University and is currently pursuing his MA in Higher Education Administration at LSU.